This course is intended that the student knows the concept and scope of marketing, macro and micro business environment cosmetic and dermatological sector and consumer behavior of such products. It is the student to be able to conduct a market survey to meet the social demand and offer a cosmetic offer that meets the expectations of potential customers. It will be able to develop a commercial offer, specifying the characteristics of the product, price, distribution channel and commercial communication.
The practical part will be to make a small market study before some slogans raised by the teacher
Course grading breakdown
Lecture portion: 60% (on the written exam, students must receive a grade of at least 5 out of 10 in order to pass the course).
Practical activities portfolio: 30%.
Completion of online activities: 10%.
The applicable teaching methodology could be combined as follows:
Lecture - theory and practice.
Learning through analysis of actual or simulated cases.
SHARED TASKS (student-instructor)
Cooperative learning: work in small groups.
Personalized learning (tutorials).
AUTONOMOUS STUDENT TASKS
Resolution of exercises and homework.
Study for the examination.
Serra Bosch, J.C. et al. (2010). Todo lo que debe saber sobre Marketing Farmacéutico. Ed. Bresca Profit.
Frías Jamilena, M.D. (2007). Marketing Farmacéutico. Madrid: Ed. Pirámide y ESIC. 2ª edición.
Rollins, B.L. & Perri, M. (2013). Phamaceutical Marketing. Ed. Jones & Bartlett Pub.
Distribution of hours
Lecture hours: 30 Laboratory hours: 15