A) E. CONTINUOUS PRESENT: The student must complete practical tasks throughout the semester (50% of the final grade) and a final theoretical exam (50% of the final grade). Both notes are added when they are equal or superior to 4 points out of 10.
Practical part: - Trailer (10% of the final grade); - Design and development of a transmedia publicity campaign in a transversal way with the Law of Information subject. The object of the campaign will be proposed by the faculty of both subjects (40% of the final grade). The rules of each work will be announced a week before the start of the same.
The face-to-face evaluation requires attendance at 80% of the classes (justified absences are not accepted) and the presentation in form and date of each of the works.
B) E. NON-PRESENTIAL: The student must complete a final theoretical exam that includes a written practical test based on the content of the subject and the material provided.
All the material of the subject is posted and explained in the Materials Folder. The slides are a guide to complete with the obligatory bibliography and the articles hung in the materials folder. In addition, of the compulsory bibliography indicated on the web it is advisable to read the announcements of the subject.
A) E. CONTINUOUS PRESENTIAL:
Theoretical part: the theoretical examination consists of 5 questions of short development. Each correct question adds 2 points.
Practical part: - Trailer (10% of the final grade). It will be evaluated following the criteria of the rubric provided in the explanation of the practice; - Design and development of a transmedia publicity campaign in a transversal way with the Law of Information subject. The object of the campaign will be proposed by the faculty of both subjects (40% of the final grade). We will ensure that the advertising campaign meets or adapts as much as possible, according to the work and recommended in class, to the following criteria: adequacy of the message to the formats and means chosen, originality of the concept, involvement / participation of the public objective, multimedia and crossmedia capacity of the campaign, correct use of audiovisual language adapted to the objectives of the campaign, adequacy of the message for the campaign in particular, assessing that it is original, appropriate and exclusive for it. To achieve a 5, the campaign must be publishable, be accessible without difficulty and that the message be understandable by the target audience, otherwise the exercise will be suspended. The campaign must include an advertising or audiovisual spot with a similar purpose. This work should be included in a written report that includes the entire work process in detail.
No notes are kept for extraordinary calls (September and December). In these calls, the subject is evaluated following the NO PRESENTIAL model. No notes are kept for the calls or subsequent courses.
B) E. NO PRESENCIAL:
This exam consists of 5 questions of short development (each correct question adds 1 point) and a question of long development of applied theory (sum 5 points).
- Students are reminded that they must come with an Official Identification Document (UMH University Card, DNI or Passport), as well as a ballpoint pen, corrector, etc. own. The corrector, etc. will not be allowed.
- You can not have any other item on the table during the exam. In the same way, all electronic devices (mobile phone, mp3 players, etc.) must be disconnected and out of the user's reach.
- The exam will not be allowed once the distribution has begun.
- The student who has questionable behavior, talk to another classmate, copy, etc. will be expelled from the exam instantaneously and suspended in the subject.