Business and entrepreneur. Objectives, types of plans, and decision making. Environment. The business as a system and functional subsystems.
Competencies and learning outcomes
- Ability to identify the structure of governments, businesses, institutions, public organisms and organizations in general, as well as for interpreting the regulations and procedures necessary for carrying out projects and other activities.
- Capacity for evaluating, optimizing, and comparing criteria in decision making.
- Ability to communicate in formal, graphic, and symbolic styles, as well as with oral and written forms of expression.
- Disposition for methodologies and efficient self-learning skills to adapt to and update new knowledge and scientific advances, as well as to changing needs in order to adopt an aptitude for innovation and creativity in the profession.
- Ability to analyze the relationship between business and its economic environment, distinguishing between the functional areas of production, investment, financing, and marketing, as well as accounting techniques to obtain the financial situation, with special emphasis on small- and medium-sized businesses.
- Capacity to relate knowledge about the operation and registration of business activities, especially in cases of small- and medium-sized businesses.
- Capacity to identify and evaluate the impact of economic events on enterprises.
Objectives (Learning outcomes)
- 01Understand the company concept, its complexity, diversity and relevance.
- 02Know the problems of the company objectives and state and discuss criteria to establish a system of company objectives.
- 03Identify the planning and control functions, their processes, components and instruments.
- 04Understand the problematic nature of the company operations and marketing management.
- 05Know the terms that allow the company to know its markets and the consumers¿ behavior in them and also distinguish the operative tools of marketing.
- 06Know the fundamentals of the organizational behavior.
- 07Develop skills in teamwork, synthesis and reporting.
- 08Develop skills in communication and public exposition, as well as for the symposium, listening and defense of a storyline.
Association between objectives and units
|Week||Teaching units||Directed hours||Shared hours||Autonomous hours||Total hours|
- Cuervo García, Alvaro, dir. / Vázquez Ordás, Camilo J., coord. "Introducción a la administración de empresas ". Madrid Thomson Civitas 2008.
- Abad Guerrero, Isabel María / Aguirre de Mena, Juan M. / Castillo Clavero, Ana María / García Mestanza, Josefa / Moreno Lorente, Francisco / Rastrollo Horrillo, María Ángeles. "Introducción a la economía y administración de empresas". Madrid Pirámide cop. 2009.
- Bateman, Thomas S. Snell, Scott A. "Administración una ventaja competitiva". México [etc.] McGraw-Hill Interamericana cop. 2001.
- Aguirre Sádaba, Alfredo. Castillo Clavero, Ana María / Tous Zamora, Dolores. "Administración de organizaciones en el entorno actual". Madrid Pirámide .
- Brealey, Richard. Myers, Stewart C. "Fundamentos de financiación empresarial". Madrid [etc.] McGraw-Hill D.L. 1998, 2002.
- Miranda González, Francisco Javier. "Manual de dirección de operaciones". Madrid Thomson cop. 2005.
- Heizer, Jay. Render, Barry / Moreno López, Yago. "Dirección de la producción y de operaciones decisiones estratégicas". Madrid [etc.] Pearson Educación D.L. 2008.
- Heizer, Jay. Render, Barry. "Dirección de la producción y de operaciones decisiones tácticas". Madrid [etc.] Prentice-Hall D. L. 2007.
- Kotler, Philip. Armstrong, Gary / Moreno López, Yago trad. "Principios de marketing". Madrid Pearson Education D.L. 2008.
Methodology and grading
- Cooperative learning: Develop active learning through cooperative working strategies among students and promote shared responsibility to reach group goals.
- Solving exercises and problems: Exercise, test, and apply previous knowledge through routine repetition.
- The final evaluation of the subject will be made on the date officially established for this purpose and will comprise the following components:
A / Continuous evaluation to be developed throughout the course (up to 1,5 points), activities and written tests will be developed that may include exercises, questions and practical cases. These tests are voluntary, the results are kept until the call of September in the case of choosing this modality of evaluation.
B / Final exam of theoretical and practical knowledge of the subject, which will consist of two parts:
- Test type test (85%). Test of understanding type test in which will be measured the level of knowledge both theoretical and practical acquired.
- Evaluation of the acquisition of practical skills (15%) through the application of theory to a case study. The student who opted for continuous assessment during the course has the possibility of not taking the practical skills test on the day of the exam, provided that he has obtained a minimum score in that continuous assessment of 0.75 points.
- A minimum of 5 points out of 10 is required in each part of the final exam to mediate.
- In the test, the questions will have three alternatives of answer, being one of them the correct one. Two poorly answered questions remain 1 good (a poorly answered subtracts 0.5).
- The didactic units that are part of the subject included in the exam will be the one that is uploaded to the platform by the teacher in the material section and that corresponds to those of the teaching guide, including the complementary readings that can accompany the corresponding theme .
- You will not be allowed to enter any test once the statements have been distributed.
- Smart phones and clocks will remain completely off. All electronic devices must be stored and turned off during the test.
- It is possible to use calculator.
- Essential DNI or document proving identity.
- Once delivered the examination is considered as presented, not being able to leave the room before the first 15 minutes.