BASIC CONCEPTS OF MARKETING AND MARKETING MANAGEMENT Teaching unitCourses:FOUNDATIONS OF MARKETINGYear: Year 1 of Bachelor's in Business Administration and Management. Orihuela CampusDegree: Bachelor's in Business Administration and Management. Orihuela CampusDescriptionBasic concepts for the comprehension of marketing; marketing management: their functions and the marketing process; production, product and sales orientations; market orientation; the marketing environment: micro and macro factors; marketing trends.ObjectivesTo value the scope and importance of Marketing in order to achive exchanges.To learn the main concepts of a company¿s Marketing system.To link the Marketing function with the rest of the company¿s functions and activities.To identify and analyze marketing opportunities in the markets.To value the use of ethical and sustainability criteria in Marketing activities.To know the influence of new technologies on the Marketing activities.SubjectsLecture topicsBasic concepts of marketing.Marketing management: concepts and tasksMarket orientationsMarketing environment analysis.Marketing trends.Laboratory topicsCase study about the marketing function.