LA FUNCIÓN DE MARKETING Teaching unitCourses:BIOTECHNOLOGY MARKETINGYear: Year 4 of Bachelor's in BiotechnologyDegree: Bachelor's in BiotechnologyDescriptionElementos básicos para comprender el marketing; las tareas propias de la dirección comercial y el proceso de marketing; las formas de concebir la relación de intercambio en los mercados; análisis del micro-entorno y el macro-entorno de la empresa.ObjectivesAssess the scope and importance of marketing for exchange in markets.Analyze marketing opportunities offered by the market.Analyze actual market situations and apply the concepts, principles, models and tools of marketing management to solve business problems and help achieve the objectives of the organization.To value the use of ethical and sustainability criteria in Marketing activities.SubjectsLecture topicsConceptos básicos del marketingOrientaciones hacia el mercadoMarketing ManagementAnálisis del entornoLaboratory topicsA case study will be presented related with the content covered in the topic. The student must submit a report to the solutions of the present case.