This topic discusses the concepts that allow students to identify the competence of a sector and its structure and analysis. We study both competitive strategies, leader, follower, challenger and a specialist, such as growth across products and markets.
The theme will be completed in person with the following activities b-learning: - Tutorials on the topic content. - Readings extension of the concepts covered in the topic. - Consultations on the proposed case study on this topic. - Review of progress.