Examination and analysis of audience behavior as main market. From the audience to the community, a study of the types of users in the digital communication ecosystem. Introduction to the tools for audience analysis and its monitoring in new digital media. Students take advantage of the material and its subjects to identify the opportune demand for a digital project.
In the process of developing any communication project it is vital to know in depth what audience it is aimed at. In this subject, students will know the trends on the changes that shape the consumption of different media and the interrelation of users. The transformation of the audience is analyzed, from the traditional approaches to the transmedia environment and in a practical way you learn to work with the main tools of web analytics and SEO and SEM positioning.