PODOLOGY SERVICES POLICY Teaching unitCourses:PROFESSIONAL MARKETINGYear: Year 4 of Bachelor's in PodiatryDegree: Bachelor's in PodiatryDescription ObjectivesLearn key aspects of marketing of servicesFamiliarize students with the tools to comercialize health services / podiatryConfront students to business management problems and provide tools for their resolutionSubjectsLecture topicsConcept and characteristics of the service.Innovation and service design.Service standards defined by the customer.Physical evidence and service environment.Laboratory topics