Faculty: DIDACTIC UNIT 4: THE PHYSICAL SUBSYSTEM. OPERATIONS AND MARKETING

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DIDACTIC UNIT 4: THE PHYSICAL SUBSYSTEM. OPERATIONS AND MARKETING

Teaching unit

Courses:

FUNDAMENTALS OF BUSINESS ADMINISTRATION
- Year: Year 1 of Bachelor's in Computer Engineering in Information Technologies
- Degree: Bachelor's in Computer Engineering in Information Technologies

Description

Introduction to the operations or production subsystem of the company and presentation of the fundamentals decisions taken during its management. Introduction to the company¿s marketing subsystem and its management, the basic concept of strategic and operational marketing.

Objectives

Analyze decision-making situations in business and grasp the systematic to act in situations of decision.
Identify the different strategic decisions leading to the production operation system design and the main tools of production management.
Know the terms that allow the company to know its markets and the consumers¿ behavior in them and also distinguish the operative tools of marketing.

Subjects

Lecture topics

Operations subsystem: concept, elements, objectives and types of decisions
Operations subsystem design
Planning and control of the operations
Commercial subsystem. Marketing and commercial direction concept
Markets investigation and consumer behavior
The product, price, distribution and communication decisions

Laboratory topics

Problems about the decisions of the operations subsystem
Readings about the subsystem and the marketing decisions