PART I: MANAGEMENT OF INNOVATION AND TECHNOLOGY Teaching unitCourses:INNOVATION AND QUALITY MANAGEMENTYear: Year 3 of Dual Bachelor's in Law and Business Administration and ManagementDegree: Dual Bachelor's in Law and Business Administration and ManagementDescriptionTEACHING UNIT 3: STRATEGY OF INNOVATION AND TECHNOLOGY STRATEGYObjectivesRecognize the elements of the innovative strategy as response to the changes in the environment and understand and differentiate between general concepts such as knowledge, innovation, technology and technological innovation.Rate innovation according to different criteria.Reflect on the process of diffusion of the same and the factors affecting such diffusion.Reflect on the internal and external factors that influence and affect the innovation process in the company and its diffusion.Recognize and develop strategic alternatives for innovation as well as to apply the tools and techniques for the formulation, evaluation and selection of innovation strategy.Knowing the characteristics and key elements for developing the technological strategy of the company, technological portfolio management and the strategies to access new technologies.SubjectsLecture topicsStrategic behavior of the company for innovation.Formulation, evaluation and selection of innovation strategy.Success and failure of innovation.Potential and technology clusters; Technological competencies.Management and future of technological competencies: the technological portfolio of the company.Strategies for access to new technologies.Laboratory topicsReading and analysis of cases.Watchin videos.Oral exposure (with power point presentations) of practical works by students.