STRATEGIES FOR MARKETING SERVICES. Teaching unitCourses:STRATEGIC MARKETINGYear: Year 4 of Bachelor's in Business Administration and Management. Orihuela CampusDegree: Bachelor's in Business Administration and Management. Orihuela CampusDescriptionHighlighting the importance of services in developed economies, an explanation of the reasons which justify the application of marketing to services. They have the characteristics of services and the most appropriate strategies for marketing.ObjectivesDefending the usefulness of marketing to solve business problems companiesAnalyze real market situations to solve business problems.Apply the concepts, principles, models and tools of marketing management to solve business problems.Identify marketing opportunities offered by the marketSelect the right strategic possibilities for businesses when marketing servicesSubjectsLecture topicsApplication of marketing services.Concept, classification and differential characteristics of services.The gap model.Marketing Strategies services.Laboratory topicsA case study will be presented related with the content covered in the topic. The student must submit a report to the solutions of the present case.