Decisions that define business strategy: combining technology, products, markets. Long-term objectives and the means for achieving them.
Strategic Management is a required 4.5-credit course, which according to the European Credit Transfer System, is equivalent to 112.5 student work hours (1 ECTS credit = 25 hours). It is offered during fall semester of the third year in the Industrial Relations and Human Resources undergraduate program. In this course, the students will learn to recognize the importance of strategy as a way to achieve the ultimate objectives of any organization. As these objectives require learning about the environmental conditions and their evolution, the students will learn various evaluation techniques in both the external and internal contexts. Along with strategic analysis, the process of strategic planning is introduced, and they will become familiar with the process of strategic implementation. This course is given late in the undergraduate program, as it requires previous knowledge in multiple areas in both the organization and the socio-economic environment in which they operate. The course contents bring the students to one of the most important functions of top management: recognizing the changing environment and designing actions to facilitate the organization¿s survival.