In this last unit are addressed the possibilities offered by new information and communication technologies, and in particular the development of the Internet and Web 2.0 for business management in general and in particular for the entrepreneurial activity, both in the wider range of business opportunities, through innovation and hybridization, as in the potential and realities introduced in the proper administration of a Startup and in the work of entrepreneurs.
It is offered an overview illustrated by real-life experiences of: Digital business models; Communication on the Internet (Social Media, Online Marketing ...); and information systems for the management of the company.