EXTERNAL COMMUNICATION Teaching unitCourses:CORPORATE AND INSTITUTIONAL COMMUNICATIONYear: Year 3 of Bachelor's in JournalismDegree: Bachelor's in JournalismDescriptionUnderstand the tools of external communication, their usefulness and validity according to the different media and the communication strategy of the organizationObjectivesThe students will gradually understand the function and techniques used by the communication departments, both in institutions and companies. For doing so, the starting point is a general overview of the context of public relations which will be applied to gradually deepen in the characteristics, objectives and the more specific know-how of these communication professionals.SubjectsLecture topicsPress releasesPress conferencesTraining of public speakersInterviewsLaboratory topicsMaking on line and off line press releases.Managing press conferencesTraining of public speakers